JOB SUMMARY: The Director of Marketing is responsible for guest acquisition and engagement strategies and the management of the marketing team to drive these strategies. Creates revenue generating marketing campaigns on time and within established budgets. Collaborates with all departments, and property leadership effectively to meet the marketing/revenue needs of the property.    Serves as a member of the Leadership Team.

SCOPE: Performance-driven leader will deliver exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented professional will bring expertise in brand management and social media engagement. Committed to our culture, actively supports all initiatives that connect BIG dreams to BIG fun.

JOB RESPONSIBILITIES:

• Works and communicates regularly with the WY President and Vice President of Operations on planning, budgeting, and the development of new initiatives.
• Manages player development and loyalty through the Host Program, direct mail, electronic mail, player tracking, and targeted promotions.
• Assists with the preparation of annual budget, monitors events, and expenses, and works to ensure budgetary compliance.
• Generates and presents ideas to engage players through relevant promotions and events based on key metrics and data.Provides leadership, guidance and direction to the Marketing Team and ensures all tasks and responsibilities are properly executed and maintained.
• Evaluates the effectiveness of all promotions and events and adjust based on results.
• Prepares and presents key results and recommendations to property leadership and owners on a regular basis.
• Oversees the preparation of detailed departmental and promotional policies and procedures and ensures they are updated regularly.
• Serves as a liaison with outside agencies on the development of promotional materials, creative elements, social media, website integration, reports, media, and other related items.
• Manages social media outlets and responds, when necessary, to inquiries in a professional, well-written, and positive demeanor.
• Directs and monitors all marketing analyses for accuracy and reports pertinent information to the senior leadership team.
• Researches and analyzes demographic and financial factors to capitalize on market opportunities through purchased software tools.
• Reviews monthly demographic reports including active player database, trip counts, and frequency.
• Creates departmental schedules that adequately reflect the business needs.
• Ensures that all promotional events are executed in an efficient, courteous, and professional manner and that all involved departments are aware of the standards.
• Supervises all marketing events and direct marketing projects at all stages, including conceptual planning, schedule management and implementation.
• Coordinates with appropriate department heads to ensure all promotions and special events are effectively executed.
• Attract, acquire, and retain players through effective campaigns and promotions.
• Review print and digital collateral/communications across the property to ensure consistency with company graphic standards.
• Coordinates with Marketing Manager and staff to maintain performance details of promotional free play tracking for monthly newsletters, new member mailers, and all direct or electronic marketing efforts.
• Coordinates with Marketing Manager and staff to control free play expenses and reinvestment rates with acceptable range depending on offer type and average play within pre-
• Compiles monthly overview of all marketing initiatives and their performance, including response rate, incremental gain, cost, and ROI.
• Oversees scheduling, recruiting, and sourcing of on property entertainment to ensure variety, quality, and guest appeal.
• Builds content for monthly loyalty mailers (newsletters), promoting relevant and upcoming events to the active qualifying database.
• Ensures content is created for proper internal communications, including Marketing calendars, brochures, information guides, quick reference sheets, and more.
• Effectively communicates events and promotions to maintain a constant flow of upward, downward, and lateral information to ensure a favorable gaming experience for all visitors to the property.
• Leverage industry trends and competitive analysis to improve guest relationships.
• Ability to plan, prioritize and organize effectively, handle multiple high-priority projects concurrently and react quickly to shifting priorities.
• Supports company retention goals by ensuring the compliance of new Team Member attendance at orientation before working a scheduled shift.
• Drive culture by consistently demonstrating leadership, a positive attitude, and the BIG Service standards.
• To provide BIG Service to external guests and ensure their complete satisfaction, inclusive of greeting and interacting with guests in a friendly and enthusiastic manner, anticipating and meeting guest needs and preferences, remaining calm and professional when dealing with guests that are difficult or upset.
• The ability to develop and maintain professional, trusting, and positive working relationships with managers, supervisors, staff, coworkers, guests, and vendors.
• The ability and willingness to ensure that work activities are completed accurately, efficiently, and in a timely manner.
• The ability to work safely. This includes clearly understanding and following company safety policies and procedures, completing work in a safe manner, caring about safety of self and others, responding appropriately in an emergency, and reporting unsafe conditions.
• Maintain regular attendance in accordance with the Time and Attendance policy.
• Maintain professionalism and a friendly and approachable demeanor throughout the workday.
• Maintain all appearance standards in accordance with established uniform and appearance guidelines.
• Inform manager on duty of any irregularities and unusual situations when they occur.
• Ability to keep a friendly, calm, and helpful demeanor in high-stress situations and a continuously fast-paced environment.
• Maintains confidentiality as related to all department and property information.
• Ability to work independently with little to no supervision or as part of a team is required.
• Must be and remain compliant with all legal or company regulations for working in the industry.
• KEY SUCCESS INDICATORS: Must demonstrate the ability to successfully represent the company and the brand in all interactions. Highly motivated, self-directed and an organized approach to the role is key. OTHER DUTIES: The content of this job description does not restrict management’s right to assign or reassign duties and responsibilities to this position at any time to include special projects.
• High school diploma or general education degree required
• Bachelor’s degree in Marketing or related area preferred
• 3-5 years Marketing experience required
• Must possess strong Microsoft Office Skills (Word, and PowerPoint) and be proficient in Excel.
• Must be 21 years of age or older
• Must pass all required pre-screening and background checks.
• Motor Vehicle Report with successful results per insurance carrier requirements.
• Ability to travel frequently throughout the State of Wyoming.
• Ability to work a variety of shifts, this includes day, swing, late-night, weekend, and holiday shifts as scheduled.
• Must be able to obtain and maintain a valid Wyoming gaming/racing license.
• Must be able to sit, stand or walk for extended periods of time.
• Must be able to answer all inquiries, provide assistance and information in a professional and accurate manner.
• Must be able to access and interpret information on computer screens.
• Must be able to work in environment where smoking is permitted and can be loud with guest chatter, overhead music, and live entertainment.
• Must be able to lift and carry up to 50 pounds and respond to visual and aural cues.
• Requires the ability to distinguish letters or symbols and eye hand coordination.